Learn timeless ideas to help you launch your podcast today, with some bonus tips on why you should launch before the year is over.
1. You will kill your procrastination
I struggle a lot with putting things off until later. There are many ways you can conquer this, but it seems they all involve the same core thing: take some action now.
The longer you wait to start podcasting, the less likely you’ll be to actually do it. Even if you’re not ready to publish your first episode and get into iTunes right this minute, there are several actions you could take right now.
2. It’s very easy and inexpensive to start
Years ago, it was common for us to say that it cost “only $250″ to get into podcasting. Now, you can do it for under $50 and get just as much quality. It’s simple!
- If you don’t already have equipment, buy the ATR2100-USB microphone and a windscreen.
- Start your podcast website, media hosting, and RSS feed for only $5 per month with LibSyn and use promo code “noodle” to get it free for the first month!
- Record, edit, and upload your episode.
- Publish your LibSyn RSS feed into iTunes and other podcast directories.
3. You can improve as you go
Perfectionism will kill any podcast. Accept that your show will never be perfect and that your path of learning will never end.
As with anything, patience is a virtue, but you may miss many opportunities by waiting for everything to be perfect.
If you’re struggling with communicating clearly, starting your podcast will give you great practice and opportunities to grow!
4. You can start building your audience today
Even if it takes you a week or more to actually launch your podcast, you can start building your audience today with anticipation, a welcome video, an email list, teasers in social networks, scheduling guests, polling for content, and more.
When I launched The Audacity to Podcast, I was searching Twitter for who needed podcasting and Audacity help. I would help them and then let them know about my podcast I was about to launch. I believe this helped my show be featured in iTunes and grew my launch audience even more.
5. You could be the first podcaster in your niche
You can play with sayings, “the early bird gets the worm,” and “the second mouse gets the cheese,” all you want. But you must recognize that you’re not the only person interested in your niche.
Being first has advantages and disadvantages. But being second, third, or much later will mean a hard road to build your audience when someone else already has gained your audience for their show.
If you’re the first in your field, then growing your audience may be a lot more automatic.
Bonus time-sensitive tips
These above tips are timeless and will work no matter what time of year you try launching your podcast. I am publishing this episode just before Christmas and the new year, so there are some extra benefits if you can launch your podcast now.
A. You may qualify for award nominations
The annual podcast awards are a lot of fun, and simply being nominated is a huge honor that can help you grow your audience. An often ignored eligibility rule is that the podcast must have had a published episode before the current awards year. So if you think your content will be popular enough that you have a chance at the nominations (be realistic here), then launch your podcast before the current year is over!
B. New mobile-device owners means more potential subscribers
With Christmas so close, many people will receive podcast-capable mobile devices like iPhones, iPods, tablets, and more. This means a new wave of potential podcast-consumers.
If you launch your podcast now and especially can get featured, you have the opportunity of being the first podcast these new consumers will get.
C. You can use your vacation time to do the launch work
As with anything worthwhile, podcasting will take more work to setup and launch than it will to maintain. If you’re taking vacation time for the holidays, this is a great time to spend a few hours on your launch. You may even get your domain, website, and first episodes online in a single focused day!
D. You may receive a podcasting gift
Don’t go shaking your presents! It’s possible that you’re about to receive a gift that will help you podcast. It would be better to have everything prepared and missing only that piece instead of waiting until you have all the pieces and then putting them together.
What’s holding you back from podcasting? Or if you already stated, what did it take for you to launch and what obstacles did you have to overcome? Please share your stories in the comments below!
What has your podcast accomplished in 2013?
I will be hosting The Audacity to Podcast #156 live at New Media Expo. I would love to hear from you what your podcast did for you in 2013, and one of your plans for 2014. Send in your feedback or meet me at the Podcast Pavilion at New Media Expo in 2014! (Schedule pending.)
- Podcasters Roundtable #22 with John Lee Dumas
- New Media Expo
- Podcast Master Class
- The Audacity to Podcast will return on December 30, after a one-week Christmas break
I can help you launch or improve your podcast
I'm available for one-on-one consulting to help you launch or improve your podcast.
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