iTunes podcast information

Everything about how your show is listed in the iTunes podcast directory (and many other podcast directories) is pulled directly from your RSS feed. Here's what you need to know to change the information.

For more information on all of these tags, look at the iTunes podcast specifications from Apple.

Show-level information

All of the following information is in order of precedence. The first option will overwrite the following options.

1. Title

Your podcast title, which could be more helpful with a tiny description (such as “the Ramen Noodle – clean-comedy podcast”).

  • FeedBurner > Optimize > Title/Description Burner > New Title
  • PowerPress > Podcast Channels > Feed Settings > Feed title
  • PowerPress > Category Podcasting > Feed Settings > Feed Title
  • WordPress Settings > General > Site Title
  • Libsyn > Settings > Edit Show Settings > Show Title, or Libsyn > Destinations > Edit or View Existing > Libsyn Classic Feed > Advanced Options > Show Title Override

2. Description

What people should know about your podcast before they subscribe. Make your description interesting and accurate. I like to include feedback information, too.

  • FeedBurner > Optimize > SmartCast > Podcast summary
  • PowerPress > Podcast Channels > iTunes Settings > iTunes Program Summary
  • PowerPress > Category Podcasting > iTunes Settings > iTunes Program Summary
  • PowerPress > Settings > iTunes >  iTunes Program Summary
  • Libsyn > Destinations > Edit or View Existing > Libsyn Classic Feed > Summary

3. Number of included episodes

The total number of episodes listed depends on a lot of things. First, make sure you gave iTunes and podcast directories a podcast-only feed so blog posts don't bump out podcast episodes. (If you didn't, then see #5 below.) Then you need to raise your feed item limit in your RSS feed.

  • PowerPress > Podcast Channels > Feed Settings > Show the most recent
  • PowerPress > Category Podcasting > Feed Settings > Show the most recent
  • PowerPress > Settings > Feeds > Show the most recent
  • WordPress Settings > Reading > Syndication feeds show the most recent
  • Libsyn > Destinations > Edit or View Existing > Libsyn Classic Feed > Advanced Options > Episode/Post Limit

4. Cover art

Make sure you're using a beautiful 1,400 × 1,400 image for your podcast. This should go in your RSS2 tag, ID3 tags for each episode, and especially your iTunes image tag:

  • FeedBurner > Optimize > SmartCast > Podcast image location
  • PowerPress > Podcast Channels > iTunes Settings > iTunes Image
  • PowerPress > Category Podcasting > iTunes Settings > iTunes Image
  • PowerPress > Settings > iTunes > iTunes Image
  • Libsyn > Settings > Edit Show Settings > Artwork

5. Feed URL

301 redirects can work great for moving everyone to a new RSS feed. But if you submitted an all-inclusive RSS feed (blog posts and podcast episodes) and want to split to a podcast-only feed, then use the iTunes New Feed URL feature.

  • FeedBurner > Delete Feed… (with permanent redirection)
  • PowerPress > Podcast Channels > iTunes Settings > iTunes New Feed URL
  • PowerPress > Category Podcasting > iTunes Settings > iTunes New Feed URL
  • PowerPress > Settings > iTunes > iTunes New Feed URL
  • Libsyn > Destinations > Edit or View Existing > Libsyn Classic Feed > Advanced Options > Redirect Feed to this Web Address

6. Categories

FeedBurner allows you to list in up to five categories, PowerPress allows three. But iTunes will only display and feature you in whatever is your first category.

  • FeedBurner > Optimize > SmartCast > Category and Use additional categories
  • PowerPress > Podcast Channels > iTunes Settings > iTunes Category and More
  • PowerPress > Category Podcasting > iTunes Settings > iTunes Category and More
  • PowerPress > Settings > iTunes > iTunes Category and More
  • Libsyn > Destinations > Edit or View Existing > Libsyn Classic Feed > iTunes Categories

7. Tags (not shown)

Your podcast-level tags no longer affect your findability in iTunes. FeedBurner will allow one-word tags, PowerPress allows multi-word tags. Don't use more than 12.

  • FeedBurner > Optimize > SmartCast > Podcast search keywords
  • PowerPress > Podcast Channels > iTunes Settings > iTunes Program Keywords
  • PowerPress > Category Podcasting > iTunes Settings > iTunes Program Keywords
  • PowerPress > Settings > iTunes > iTunes Program Keywords
  • Libsyn > Destinations > Edit or View Existing > Libsyn Classic Feed > Keywords

8. Author

This would be your name or network. In some rare cases, like for The Audacity to Podcast, you may be listed under two different authors because one is your network affiliation. In my case, this is the TechPodcasts Network.

  • FeedBurner > Optimize > SmartCast > Podcast author
  • PowerPress > Podcast Channels > iTunes Settings > iTunes Talent Name
  • PowerPress > Category Podcasting > iTunes Settings > iTunes Talent Name
  • PowerPress > Settings > iTunes > iTunes Talent Name
  • WordPress Post > Author
  • Libsyn > Destinations > Edit or View Existing > Libsyn Classic Feed > Author

9. Website

This is a clickable link back to your website or a podcast landing page on your site.

  • PowerPress > Podcast Channels > Feed Settings > Feed Landing Page URL
  • PowerPress > Category Podcasting > Feed Settings > Feed Landing Page URL
  • PowerPress > Settings > Feeds > Feed Landing Page URL
  • Single sites: WordPress Settings > General > Site Address
  • Multisite: Network Admin > Sites > Settings (for the selected site)
  • Libsyn > Settings > Edit Show Settings > Website Address

10. Copyright

Here's a copyright symbol for your easy copying: ©.

  • FeedBurner > Optimize > SmartCast > Copyright message
  • PowerPress > Podcast Channels > Feed Settings > Copyright
  • PowerPress > Category Podcasting > Feed Settings > Copyright
  • PowerPress > Settings > Feeds > Copyright
  • Libsyn > Settings > Edit Show Settings > Copyright Notice

11. Clean/explicit

Mark whether your whole podcast is clean (no foul language), explicit (lots of foul language), or don't include (G to PG rating).

  • FeedBurner > Optimize > SmartCast > Contains explicit content
  • PowerPress > Podcast Channels > iTunes Settings > iTunes Explicit
  • PowerPress > Category Podcasting > iTunes Settings > iTunes Explicit
  • PowerPress > Settings > iTunes > iTunes Explicit
  • Libsyn > Destinations > Edit or View Existing > Libsyn Classic Feed > Content Rating

Note about clean/explicit tag. In Feedburner “Yes (Cleaned)” gives the “Clean Lyrics” badge in iTunes, but in PowerPress, this is labeled as “Clean – No explicit content.”

FeedBurner leads you to think that “Cleaned” means you used to have explicit content but removed it. But iTunes' specs make it clear that “explicit” is for explicit content (and may be blocked in some countries), “clean” is for clean content, and “no” is for no advisory tag.

12. Email address (not shown)

This email address won't show in iTunes, but it will be accessible in your RSS feed. More importantly, this is how the iTunes team will contact you if there are problems or announcements.

  • FeedBurner > Optimize > SmartCast > Podcast author email address
  • PowerPress > Podcast Channels > iTunes Settings > iTunes Email
  • PowerPress > Category Podcasting > iTunes Settings > iTunes Email
  • PowerPress > Settings > iTunes > iTunes Email
  • WordPress Settings > General > E-mail Address
  • Libsyn > Settings > Edit Show Settings > Public Contact Email, and Libsyn > Destinations > Edit or View Existing > Libsyn Classic Feed > Owner Email

13. Podcast subtitle (shown in podcast subscriptions)

This text won't display in the podcast catalog, but it will display to your subscribers in their subscriptions area.

iTunes podcast subtitle

  • FeedBurner > Optimize > SmartCast > Podcast subtitle
  • PowerPress > Podcast Channels > iTunes Settings > iTunes Program Subtitle
  • PowerPress > Category Podcasting > iTunes Settings > iTunes Program Subtitle
  • PowerPress > Settings > iTunes > iTunes Program Subtitle
  • Libsyn > Destinations > Edit or View Existing > Libsyn Classic Feed > Subtitle

Episode-level information

PowerPress gives you the ability to override per-episode information if you enable select options in PowerPress > Settings > Basic Settings. Use these at your own risk, but I've found that they've worked well for me.

14. Episode titles

At the moment, the only way to set your individual episode title is your post title in WordPress.

  • WordPress Post > Title

15. Episode subtitles

Since so little of this displays, try to come up with a subtitle of only a few words. If your podcast episodes are titled similar to “Episode 3,” this could be a good spot for something more descriptive, like “10 ways to be awesome.”

  • WordPress Post > iTunes Subtitle Field (if enabled)
  • WordPress Post > Excerpt (if used)
  • WordPress Post > Blog post (first 250 characters)

16. Episode descriptions

This would be the further information that displays with each episode. Unless you override it, iTunes will pull your entire blog post. I like to include my excerpt, outline (sometimes), shownotes link, and feedback information.

For example, here's the episode description for this episode:

Everything about how your show is listed in the iTunes podcast directory (and many other podcast directories) is pulled directly from your RSS feed. Here's what you need to know to change the information.

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Links and shownotes at https://theaudacitytopodcast.com/126

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MAILING ADDRESS
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PO Box 739
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  • FeedBurner > Optimize > Summary Burner
  • WordPress Post > iTunes Summary Field (if enabled)
  • WordPress Post > Excerpt (if used)
  • WordPress Post > Blog post

17. Episode clean/explicit

If a particular episode should be marked differently from the rest of your feed, you can indicate that just that episode is clean or explicit.

  • WordPress Post > iTunes Explicit Field (if enabled)
  • FeedBurner > Optimize > SmartCast > Contains explicit content
  • PowerPress > Podcast Channels > iTunes Settings > iTunes Explicit
  • PowerPress > Category Podcasting > iTunes Settings > iTunes Explicit
  • PowerPress > Settings > iTunes > iTunes Explicit

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About the Author
As an award-winning podcaster, Daniel J. Lewis gives you the guts and teaches you the tools to launch and improve your own podcasts for sharing your passions and finding success. Daniel creates resources for podcasters, such as the SEO for Podcasters and Zoom H6 for Podcasters courses, the Social Subscribe & Follow Icons plugin for WordPress, the My Podcast Reviews global-review aggregator, and the Podcasters' Society membership for podcasters. As a recognized authority and influencer in the podcasting industry, Daniel speaks on podcasting and hosts his own podcast about how to podcast. Daniel's other podcasts, a clean-comedy podcast, and the #1 unofficial podcast for ABC's hit drama Once Upon a Time, have also been nominated for multiple awards. Daniel and his son live near Cincinnati.
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Ileane
10 years ago

Hey Daniel! Congratulations on the plugin release!! How exciting that must be for you.

Thanks for all of the instructions this is fantastic.
I have a problem with my podcast cover art not updating even though I have the right size file and made the change to my Libsyn feed. I talked to Libsyn support and they said everything looks fine on their end and it should be updated – so they recommend that I contact iTunes directly. Do you have experience with contacting iTunes when it comes to artwork issues? What’s the best way to get in touch with them?

Luke
Luke
10 years ago

Daniel,
Thank you so much for this episode! This was exactly the info I needed, when I needed it! For the longest time I couldn’t figure out why only 10 episodes were showing up in iTunes!
Keep it up!

Joel Zaslofsky
10 years ago

Hey Daniel,
These show notes are the best, most useful set of notes I’ve ever encountered! As far as I know, this information – and the level of detail, plus the notes with context – doesn’t exist in one place anywhere else.
I was baffled by the way some of my information was showing up in iTunes… but no more. This podcast episode was great as well, but the show notes shine brightly.

Keeper Dan
Keeper Dan
10 years ago

This was a great episode, Daniel. I plan to make some adjustments to how my info shows this weekend.
And congratulations on releasing the plugin. If there are questions about it, what would be the best venue to ask those?

Tony
Tony
10 years ago

DJL – Very, very informative espisode. I did not know about the limit on number of episodes to show. Question: How do we know if our RSS feed is and “all-inclusive RSS feed”? I followed your instructions on how to use PowerPress to set up a podcast channel and I got a this feed: http://www.seishindo.org/category/stress-management-beginner/feed/ Thanks! Tony

Tony
Tony
10 years ago

Hi, Danie! Okay, so as long as I don’t somehow include, say, a blog in category (which probably won’t happen since I don’t yet fully understand how all this works!), I should be okay? I remember when I created the RSS feed, for each episode, I had to write some text which I think was a blog and then I added the information about the episode. Just an FYI…The reason I used Category is because my friend will want to have multiple podcasts. I thought channels were for multiple media sources (video, audio, video with different sizes, etc.) for a specific podcast, and thus stayed away from that option.

Brian Caruthers
10 years ago

Thank you for this awesome post. I changed the title of my podcast and now I rank #1 with all of my keywords. Very helpful information. Is there anyway to have my episode title first and my episode number second and have them show up in iTunes in order of episode number? I went through and changed all my episode titles and now they are all out of order.

Brian Caruthers
A Survival Guide 4 Christian Men podcast.

Brian Caruthers
10 years ago

Thanks. I guess that field isn’t for what I thought it was for.

Lindsay
Lindsay
10 years ago

Hi I have a new podcast and we target international English language learners (top 5 countries= Japan, Spain, Germany, Italy, China, ). We are missing a huge opportunity by not having our description translated into these languages. Can we simply get 1- 2 sentences in each language and add it below our description in English or is there a more formal process like when you translate metadata for an app? Please let me know, thanks

michaelwolf
michaelwolf
10 years ago

Great information Daniel. You solved a problem for me! Your site is an invaluable resource.

Mike Gantt
10 years ago

Daniel,

If I understand this post correctly, changing a show name is as simple as changing the RSS feed in PowerPress (assuming that’s the source of your RSS feed). My further assumption is that changing the RSS feed will then eventually update all directories where the show is listed. Am I correct?

Garin
Garin
9 years ago

Some how Itunes has our podcast show listed incorrectly. How do we change the name (title) of our show in itunes?

Lexbrook
Lexbrook
9 years ago

Hello. For some reason the episode “Time” field in my podcast is blank and so none of the show durations are visible. Any way to correct this. Thanks!

Lexbrook
Lexbrook
9 years ago

Hello, since my last correspondence I’ve had even BIGGER issues with iTunes. All enclosures were lost and so all episodes in iTunes were as well. I think I’ve figured this one out (within WordPress), but I’m still not seeing episode times showing up in the iTunes interface. To answer your question “What is creating your RSS feed?” I created the feed with Google’s Feedburner. I’ve gone back in to see if there’s an option that allows me to specify a tag where I can specify h:m:s etc., but can’t seem to find that. Do you have any suggestions on how I can get into this field to specify. Would it be directly through Feedburner or WordPress? Many thanks!

Lexbrook
Lexbrook
9 years ago

Source feed? Would this be it? http://feeds.feedburner.com/feedburner/yiZe

If I can’t eventually rectify this, I’m wondering if I should use another route like a podcast plugin for WordPress, where I can have tighter control around attributes. If I switch to a plugin (or add a plugin) will that impact my current feed since it was originally configured in feed burner or can I just override and use a plug in and will that impact where iTunes is getting its info from? If a plugin is advised, which would you recommend?
Thank you SO much for your communication…greatly appreciated!!

Lexbrook
Lexbrook
9 years ago

The original feed is: http://feeds.feedburner.com/ClnRadio. Looking forward to hearing your thoughts. Thanks much!

Chuck Staton
Chuck Staton
9 years ago

I’m using Feedburner to post my podcast to iTunes, and I’ve tried to use this guide to fix a bunch of our problems, but none of them are fixed. I’m trying to fix the podcast artwork, update our description, change the language (currently listed as “Chinese”) and none of our episodes have descriptions.
Used this guide but nothing’s changed yet. iTunes has always been very difficult for us to manage: https://itunes.apple.com/us/podcast/agreeing-to-disagree-chuck/id304873131?mt=2

Chuck Staton
Chuck Staton
9 years ago

Damn. I set this up when we started the podcast in January of 2009. Should I be trying to fix it through Blogspot or through iTunes?

Chuck Staton
Chuck Staton
9 years ago

I appreciate all this help. Okay, I’ll fix the blogspot feed. I’m not sure how to edit it to apply to the specific information iTunes is looking for though.

Chuck Staton
Chuck Staton
9 years ago
Reply to  Chuck Staton

Alright – I’ve been trying to figure this out, and after a lot of Googling and searching, I have absolutely no idea where to start.
How do I edit the Blogspot feed to include everything iTunes needs?
Sorry for so many questions. I’m not great with this stuff. I don’t deal with it ever.
Thanks.

Casey Fulgenzi
9 years ago

Is it possible to host the .xml file and everything on Amazon S3 and not have to use any other 3rd party apps? Also, if I have a current podcast, can I go in and change the episode descriptions for each episode (I’m adding external links) without notifying my subscribers? I’m looking at making some other changes to older episodes and am just worried that it’ll notify all of my subscribers as if they’re new episodes.

Casey Fulgenzi
9 years ago

Thanks :disqus! I run an e-commerce site and all of our products are hosted on S3 (and we use Cloudfront), so I’m just trying to centralize everything to one service.

As far as the 301 redirect goes, can’t I just use the tag if I’m only worried about iTunes subscribers?

Brandon Hull
9 years ago

Hey Daniel, I appreciate your help on this subject. It’s often the technical details that derail some of us. Here’s a question for you. I previously used one website to host my podcast and the resulting feed (http://nextrestaurants.com/feed/podcast/) for our first 8 episodes. I’ve since moved the podcast to its own URL and feed (http://tabletouchshow.com/feed/podcast/).

Despite setting up a redirect using my 301 Redirect plugin at the old site, iTunes didn’t pick up the change for my last two episodes. Stitcher and Spreaker DID pick up the change). I edited my .htaccess file per BluBrry’s recommendation today on changing RSS feeds, and now have my fingers crossed that iTunes finally figures things out.

But as I wait to see if I’ve done it correctly and iTunes finally detects things, is there something else I should have done? Thanks in advance for your help — your advice on this sort of thing is much valued!

Brandon Hull
9 years ago

Well there’s an update to the storyline — if you visit our listing in the iTunes directory on the iTunes website, it stops at episode 9. If you subscribe via the (awful) Podcasts app or view us within iTunes, it’s updated….but it’s missing episode 3 for whatever reason.

So I guess it has been updated suddenly, sort of. Very odd. Thanks for the guidance!

Antoniya Koleva Zorluer
Antoniya Koleva Zorluer
9 years ago

This is great! Your rock, thank you so much, this is one of the most useful posts I have recently read

Brenda Talbot
Brenda Talbot
9 years ago

Does anyone know where the episode subtitle appears in, say, the iPhone Podcast app? Does it show up with the episode title when you’re scanning recent episodes, or do you have to tap the “i” icon for a particular episode? And if you have all three in your feed—episode title, episode subtitle, and episode description—do all three get used? Any examples out there of podcasts that use all three fields?

Brenda Talbot
Brenda Talbot
9 years ago

Thanks for the info!

Geoff Reese
9 years ago

Thanks Daniel. Once again a huge help. You suggested I expand my podcast title. I did a search and glad to find this guide. Keep up the great work.

Jeff Roney
8 years ago

Thanks for doing the research and the blog post for this. Using Powerpress as well as Feedburner and then figuring where to look to change info in Itunes is maddening, but this is a big help.

Danielle
8 years ago

Hi Daniel! I was just wondering how I could get the Podcast app to stop pulling whole blogposts in the episode descriptions? I have the iTunes Summary Field enabled in PowerPress and I fill it out every time I release a podcast. But for some reason the iTunes app still ends up showing the whole post when I click the little information button on my iPhone.

Danielle
8 years ago

DigiPodify – A Digimon Podcast

Danielle
8 years ago

Thank you!! Another question though (sorry) How would I would I edit my feed? I use Powerpress through wordpress and I know how I can view it through RSS but not exactly how to edit it.

Danielle
8 years ago

Will do, thank you so much Daniel ^_^ Your podcast (and you) always seem to help me with whatever questions I have.

Airway World
Airway World
8 years ago

Hi. I would like to add a copyright statement to my podcast feed. When I upload the feed with the copyright statement, will it cause any problems with the podcasts that are already published? How do I add the copyright symbol? Thank you!

Airway World
Airway World
8 years ago

Thank you, Daniel. I added the line in the channel level and as you said, it didn’t cause any problems. Where will the copyright statement appear? I don’t see it anywhere in the podcast description or details.

Baraa Safaa
Baraa Safaa
8 years ago

Hi Daniel, I have tried to change the information based on your suggestions. I have edited everything in Feedburner as explained but iTunes is still not seeing the changes. Do I have to delete the current feed info in SmartCast and re-do them again or just update the information in Smartcast and it will update automatically in iTunes? I appreciate your help.
My podcast is called Masters Of Change.

Cheers

Baraa Safaa Ali
8 years ago

Thank you Daniel for your amazingly quick response. I did update the title and subtitle information. But I did not resync at all. I did that a couple of weeks ago. Nothing Changed! However, I just clicked on ReSync and I will wait for one more day to see what happens. I really appreciate your quick response and feedback!

Baraa

AccidentallySexy
AccidentallySexy
7 years ago

Hi! Now that my podcast has gathered some steam, I want to change the description to make the whole shebang more searchable. If I change something like the description, will that effect any of my current iTunes subscribers?

Ak
Ak
7 years ago

Thanks for this post, not sure if you’re still moderating but would love your help as I can’t find a solution.

I’m bridging feedburner/blogger/google drive to host my podcast. Everything is fine and dandy except the time or duration doesn’t show. I can’t seem to find where to edit or to put “itunes:duration” in my blogger feed.

Any help would be supremely appreciated as I’ve spent over 7 hours trying to figure this one out 🙂

Thanks!

Ak
Ak
7 years ago

Haha, yeah trying to go the free route. I think you’re right in the end I should work out a cleaner solution. Maybe down the line. Appreciate you taking the time to respond however!

Dannette Gora
7 years ago

Hey Daniel! I’m so thankful for this information and how you explain what is the same between the different sites. I’ve been a little confused between wordpress and feedburner, but you’re helping me better understand it all. I do have a question for you though. I submitted my podcast to itunes about a week and a half ago, and haven’t heard anything back yet. Not even a confirmation email…is that normal? My feed on feedburner seems to be working. It’s http://feeds.feedburner.com/bydesignpodcast

Emily Walborn
Emily Walborn
7 years ago

Hi! Your post has already solved a lot of my problems, so thank you very much! In my episode descriptions for my show feedburner lists the whole post (file location included; see below). Do you know how I could fix this? It’s driving me crazy!

Thank you so much for all your good work!

TruthSeekah
6 years ago

How do you edit the Author in Libsyn?

Shannon Daily
Shannon Daily
6 years ago

How do you add the time to your tags? Right after the podcast title in iTunes the very next column says the time(length of the podcast). Mine is blank. How do I add that using Feedburner?

Cheryl
Cheryl
6 years ago

Hello! I noticed that Feed Landing Page is no longer an option in PowerPress settings. How do I change the website info in iTunes so that it points to a different page?

cheryl
cheryl
6 years ago

ok thanks!

Luke Jones
4 years ago

Thanks for this Daniel, super helpful!

Dar
Dar
4 years ago

I’m using Buzzsprout to host my podcast and I submitted it to the iTunes directory. I just got an e-mail confirming it’s live but the e-mail was in French and the link also indicates it’s in French (and it’s not turning up in my search of iTunes)… the settings on Buzzsprout indicates in English. What do I do?

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