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Adobe Premiere Pro
For advanced video productions, Adobe Premiere Pro is a powerful industry standard! If you're already using Adobe Creative Cloud (especially Audition and After Effects), you'll be pleased with Premiere Pro's deep integration. For example, jump quickly into Adobe Audition to run advanced audio enhancement, or bring in After Effects text animations for easily lower-thirds and other motion graphics.
Adobe After Effects
Motion graphics add a lot of professional flare to videos. This could be in your opening, closing or transitions. It's also great for creating lower thirds, especially in combination with Adobe Premiere Pro. With these two programs, you can seamlessly embed any After Effects project with text into Premiere Pro, and then change that text as necessary in Premiere Pro without ever having to change your master After Effects project! This is great for lower-thirds, alone!
Adobe After Effects is quite advanced to use, but there are many helpful tutorials and even prebuilt templates or friendly plugins to make special effects easy!