6 Benefits of a Podcast Branding Refresh
Thinking about refreshing your podcast branding? Before I discuss the “when,” let’s consider how your podcast might benefit from a branding refresh.
Thinking about refreshing your podcast branding? Before I discuss the “when,” let’s consider how your podcast might benefit from a branding refresh.
Bonus content can be a fun way to engage and reward your loyal podcast audience, either publicly, through an opt-in, or in a premium subscription.
The right category can help your podcast get discovered and featured. But which categories are best for your podcast when there are so many?
Internet marketers have a new crush on video and many podcasters are starting to feel pressured to create video content. But do you need to add video?
There are many ways to earn income through podcasting: affiliates, sponsorships, sales, and more. Disclosing when you get compensated is not only the law, but it’s also a good way to earn your audience’s trust!
Some podcasters think everything a successful podcaster does directly contributes to their success and not holding them back. But that’s false!
As you podcast consistently, you’ll build up a back catalog of episodes. But should you keep all of those episodes available?
Podcasting 2.0 introduced a new way for your audience to support your podcast by sending micropayments. This is usually measured by satoshis (abbreviated as “sats”), which are one hundred millionths of a Bitcoin. As such a small portion of cryptocurrency, many people might wonder whether the effort is even worth the return.
Your podcast description gives you SEO benefits and the vital opportunity to convince a potential audience to try your podcast.
I’ve teamed up with Dave Jackson, from School of Podcasting, to discuss the future of podcasting! We seek to inform you about trends, Podcasting 2.0, and more to help you make your podcast better for yourself and your audience, and we work to explain things in an understandable way.
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