Is “podcast” really the right label for the content we produce? Can just any audio or video content on the Internet be a podcast? And is podcasting really the thing you should be doing for your hobby or business?
Challenging Podcasting Assumptions
Interaction often sets podcasting apart from traditional media. Podcast listeners have learned that hosts are generally responsive and feedback is often included. But do you need to interact in order to have a successful podcast?
Marketers are always talking about the importance of building your email list. Many will even cite their list (usually a very big one) as being the source for millions of dollars in sales. Do you really need an email list for you podcast?
Most podcasters will consider iTunes as the podcast directory. But should you stop there? Or should you even bother with iTunes and get a mobile app for your podcast instead?
Editing is a savior to some, and hell to others. But do you really need to edit your podcasts? Or should you be editing when you don’t?
You’ve probably considered your branding and promos as tools to grow your podcast audience, or to look and sound better. But are these worth the costs, or might there be better ways to reach these podcasting goals?
“Episode 0” is a common strategy to help you launch your podcast in iTunes and help you get into “New & Noteworthy.” But do either of these actually matter for starting your podcast?
The quality of your podcast production may be a criterion people use for choosing their podcasts, but how much does it really matter? Dynamic microphones are also praised as the best microphones (with the Heil PR40 being the “golden standard”). But is this really the kind of microphone you should consider?
Passion and consistency are two qualities that most podcasters herald as requirements for podcasting. But do you really need these qualities to succeed with your podcast? Let’s challenge this podcasting assumption and find out!