Does SEO really matter in podcasting?
Everyone talks about your search-engine optimization (SEO) with _every_ platform on the web. But does SEO really matter if you host a podcast instead of blogging?
Everyone talks about your search-engine optimization (SEO) with _every_ platform on the web. But does SEO really matter if you host a podcast instead of blogging?
Editing is a savior to some, and hell to others. But do you really need to edit your podcasts? Or should you be editing when you don’t?
You’ve probably considered your branding and promos as tools to grow your podcast audience, or to look and sound better. But are these worth the costs, or might there be better ways to reach these podcasting goals?
“Episode 0” is a common strategy to help you launch your podcast in iTunes and help you get into “New & Noteworthy.” But do either of these actually matter for starting your podcast?
Do episode numbers really matter to you or your audience? Is there a better way to title your episodes or make your show-notes URLs?
The quality of your podcast production may be a criterion people use for choosing their podcasts, but how much does it really matter? Dynamic microphones are also praised as the best microphones (with the Heil PR40 being the “golden standard”). But is this really the kind of microphone you should consider?
Passion and consistency are two qualities that most podcasters herald as requirements for podcasting. But do you really need these qualities to succeed with your podcast? Let’s challenge this podcasting assumption and find out!
It seems every podcaster wants a big audience and wants sponsorships. But do you really need either of these to be successful? Can you make money with a small audience? Should you really try to get sponsors with a big audience?
Stats help you measure your audience and performance. Media hosting moves your podcast files away from your website server. But are either of these services really necessary for podcasting?
I usually recommend self-hosted WordPress for podcasting from your own website, and so do many other professionals. But is this really the best option for running your podcast and creating your podcast RSS feed?
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