7 Kinds of Podcast Images for Marketing and Branding

Even though podcasting is usually an audio-only experience, attractive images can enhance your podcast branding and help you promote your podcast better! Here are suggestions to consider for podcast-level and episode-level images.

How images help your podcast

Establishing and reinforcing visual branding

Many of the 5by5 podcast network's cover art shares the same style, making the relationship obvious.

Marketing your episodes

Artwork makes your podcast look a lot better when shared in social networks like Facebook, Twitter, or LinkedIn.

Having images, especially for each episode, can help enable you to promote your podcast in visual-only platforms, like Pinterest and Instagram.

Engaging your audience

Look at No Agenda‘s art generator.

Communicating without words

“A picture is worth 1,000 words.”

1. Square image for podcast apps and Instagram

2. Crop-friendly wide image for video and social

  • 16:9 for video
  • 1,200 × 628 for Facebook and Twitter

3. Crop-friendly tall image for Pinterest

  • 2:3 for Pinterest
  • 9:16 for video stories

4. Thumbnail image for your website

I suggest you design for a square crop but with margin for different ratios.

Here's what square episode images look like on The Audacity to Podcast's homepage.

5. Background image for creativity

What I love being able to use background images in SecondLine Themes as my WordPress theme! You can easily add a color overlay, style effects, and even blur your images.

Ensure it doesn't conflict with text over it.

How this episode's background image looks, thanks to Tusant from SecondLine Themes.

6. “Open” image for audiograms

Headliner and Wavve are great tools for making audiograms.

7. Show images for profile branding

Visit Sprout Social's guide to social-media image sizes.

How to make these images

Hire a professional

Do it yourself

  • RelayThat
  • Adobe Spark Post
  • Canva
  • PicMonkey
  • Photoshop Elements
  • Any design/layout software you have

Engage your audience and grow your podcast!

Do you ever feel like your podcast is stuck? Like you're pouring your heart into your podcast but it seems like no one is listening?

Try Podgagement to help you engage your audience and grow your podcast!

Get speakable pages to simplify engaging with your audience, accept voicemail feedback (with automatic transcripts), track your ratings and reviews from nearly 200 places, and more!

Ask your questions or share your feedback

  • Comment on the show notes
  • Leave a voicemail at (903) 231-2221
  • Email feedback@TheAudacitytoPodcast.com (audio files welcome)

Follow The Audacity to Podcast


This post may contain links to products or services with which I have an affiliate relationship. I may receive compensation from your actions through such links. However, I don't let that corrupt my perspective and I don't recommend only affiliates.

About the Author
As an award-winning podcaster, Daniel J. Lewis gives you the guts and teaches you the tools to launch and improve your own podcasts for sharing your passions and finding success. Daniel creates resources for podcasters, such as the SEO for Podcasters and Zoom H6 for Podcasters courses, the Social Subscribe & Follow Icons plugin for WordPress, the My Podcast Reviews global-review aggregator, and the Podcasters' Society membership for podcasters. As a recognized authority and influencer in the podcasting industry, Daniel speaks on podcasting and hosts his own podcast about how to podcast. Daniel's other podcasts, a clean-comedy podcast, and the #1 unofficial podcast for ABC's hit drama Once Upon a Time, have also been nominated for multiple awards. Daniel and his son live near Cincinnati.
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