What you’ve heard about iTunes’s auto “unsubscribing” and pingPodcast is probably wrong. Hear some truth plus two new launches for podcasters.
iTunes’s automatic “unsubscribing”
It’s an often-taught misconception that iTunes will automatically unsubscribe people from a podcast if they don’t listen to recently downloaded episodes. The truth is that, although they will not show up in any of your stats as a downloader or subscriber, their subscription is only paused until they listen to an episode or tell iTunes to resume updating the podcast.
Apple drops pingPodcast from iTunes directory
“pingPodcast” is a method for updating your podcast listing in the iTunes Store podcast directory. pingPodcast has nothing to do with how your subscribers receive your episodes. When someone subscribes to your podcast via iTunes, they are directly connected to your RSS feed and only have to rely on their iTunes software’s settings for how often it checks that feed for new episodes (the default is once daily).
More more information, read “Apple Drops iTunes Podcast Directory Update Listing/Ping (pingPodcast) Function” by Angelo Mandato and “Apple removes Ping Feature Podcasters Need from iTunes!” by Todd Cochrane.
For a laugh, here’s that actual response I received from Gary, iTunes Store Senior Advisor.
… Ping feature has been subsumed by Advanced in the self-calibrating RSS reader.
Blubrry PowerPress 2.0
PowerPress is the best podcasting plugin for WordPress, and it just got better with PowerPress 2.0! It’s best feature are HTML5 video and audio players, options for listeners to embed your episode on their site, and enhanced episode entry. Read the PowerPress 2.0 announcement for more information.
Podcast Perspective is a new podcast about podcasting
Steve Riekeberg comes from an audio-production background, so I look forward to what he’ll share in his just-launched Podcast Perspective (maybe I’m sharing this prematurely).
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