Is FeedBurner still necessary for blogging and podcasting?

Is FeedBurner necessary for blogging and podcasting

Is FeedBurner still relevant and useful to bloggers and podcasters? I share 8 things FeedBurner can do, and 8 things it can't or shouldn't do, and let you decide based on your needs.

FeedBurner is for those who don't know everything

There are better ways to do everything that FeedBurner can do. But these better ways require more knowledge and sometimes money. If you can't invest either of these in the beginning, then FeedBurner may be right for you.

If you use any hosted blogging platform (like Blogger,, BlogTalkRadio, or SquareSpace), then you should definitely use FeedBurner.

For everyone else, it comes down to how much knowledge you have to take total control of your feed.

8 things FeedBurner can do

  1. Keep your feed portable/protected
  2. Estimate subscription stats
  3. Enable email subscriptions
  4. Keep your feed online during a website crash
  5. Change/override information in your feed
  6. Add Google AdSense
  7. Make a web-app-friendly feed
  8. Integrate with Google Analytics

8 things FeedBurner can't/shouldn't do

  1. Create a podcast feed with “SmartCast”
  2. Measure accurate download stats
  3. Implement 301-redirects or “new-feed-url”
  4. Correct some mistakes
  5. Fix feed problems
  6. Optimize your RSS feed
  7. Keep your feed immediately updated
  8. Maintain branding

If you want total control, don't use FeedBurner

FeedBurner fills a gap, but you can fill that gap better with more knowledge or hiring someone (like me) to set it up optimally for you.

Podcasting poll: Do you use FeedBurner?

[poll id=”9″]

More helpful posts about FeedBurner's relevance

Please retweet this!

Join the podcast live on Mondays

Please join me when I record The Audacity to Podcast live every Monday at 2 p.m. (EDT/GMT -4:00).

Need personalized podcasting help?

I no longer offer one-on-one consulting outside of Podcasters' Society, but request a consultant here and I'll connect you with someone I trust to help you launch or improve your podcast.

Ask your questions or share your feedback

  • Comment on the shownotes
  • Leave a voicemail at (903) 231-2221
  • Email (audio files welcome)

Connect with me


This post may contain links to products or services with which I have an affiliate relationship and may receive compensation from your actions through such links. However, I don't let that corrupt my perspective and I don't recommend only affiliates.

About the Author
As an award-winning podcaster, Daniel J. Lewis gives you the guts and teaches you the tools to launch and improve your own podcasts for sharing your passions and finding success. Daniel creates resources for podcasters, such as the SEO for Podcasters and Zoom H6 for Podcasters courses, the Social Subscribe & Follow Icons plugin for WordPress, the My Podcast Reviews global-review aggregator, and the Podcasters' Society membership for podcasters. As a recognized authority and influencer in the podcasting industry, Daniel speaks on podcasting and hosts his own podcast about how to podcast. Daniel's other podcasts, a clean-comedy podcast, and the #1 unofficial podcast for ABC's hit drama Once Upon a Time, have also been nominated for multiple awards. Daniel and his son live near Cincinnati.
Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Newest Most Voted
Inline Feedbacks
View all comments
J.D. Sutter
J.D. Sutter
11 years ago

I’m with you Daniel. I still like FeedBurner and if/when I launch another podcast I’ll most likely use it again.

J.D. Sutter
J.D. Sutter
11 years ago

Exactly. That’s all I use it for as well.

Mike Russell
11 years ago

Looking forward to hearing this episode Daniel. I went for FeedBurner after checking what the majority of my favourite podcasters were already using. I like the fact that you can set it up and forget about. Also, it’s a Google product so that must help with Google crawling your website and feed faster, surely?

Mike Russell
11 years ago

Just listened to the full podcast @theRamenNoodle:disqus. A very balanced opinion from you on FeedBurner. I wish the subscribers stat would be more accurate. In the first 3 weeks of my podcast it’s been up and down like a yo-yo!

Inspiring Talk Radio
11 years ago

For podcasters Feedburner works great with WordPress and the Powerpress plugin, and saves a tremendous amount of time. Time is money. To me the pluses way outweigh the minuses.

11 years ago

When I submitted my current podcast, The Accidental Missionary, to iTunes I submitted my PowerPress feed and didn’t bother with FeedBurner.

That said, I still use FeedBurner for the free email delivery service. I find it hard to beat that service and use it on most of my sites.

Doug Payton
11 years ago

Just listened to this episode, and loved it. Just started a podcast recent, have 9 episodes, and did turn SmartCast on. I am also using, and have fully configured, PowerPress. If I turn off SmartCast at this point, can you think of anything I might be breaking, or should the PowerPress values pick up right where SmartCast left off?

I’m wondering if doing this will cause iTunes to consider everything to have changed and thus redownload the whole episode set. I’ve seen this happen before with podcasts with a huge number of eps, and it was disconcerting, to say nothing of the disc space. But I guess if it’s going to happen, better now than later. 🙂


Doug Payton
“Consider This”

Doug Payton
11 years ago

Thanks so much. Actually, I appreciate the GUID explanation. I’m a software consultant and am aware of what it is, but didn’t know that it applied to the RSS feed.

OK, I feel better now in turning it off.

Doug Payton, stats junkie

11 years ago

Hi Daniel,

This episode is coming at a perfect time for me as I’ve had an existing wordpress site and podcast but am just NOW changing things over to be hosted by Libsyn and fed to itunes (w) Powerpress also in the mix). I HAD planned to use feedburner as one link on that chain BUT now I am reconsidering.
I own my domain so it sounds like I should just use Powerpress to generate the podcast rss feeds (I have 2 separate shows). Should anything bad ever happen to Blubrry or Powerpress (or if I wanted to discontinue using them for some reason), I would be able to have my domain do a 301 redirect and adjust things so my feed would not “die” correct?
If I can simplify things (by cutting out Feedburner) and retain the portability of my feed via the 301 redirect if need be, I am not concerned with the other items on the list of FB benefits. From my above summary, do you agree with my thinking?

11 years ago

Thanks Daniel! Keep up the great work!

11 years ago

Its really a great post.I got so much to learn about feedburner.Thanks a lot for sharing great info.

Abang Donsa
4 years ago

Halo Daniel.
I have been using feddburners for a long time. Its really a great post. Greetings

Would love your thoughts, please comment.x

Enter your name and email address below to learn “7 Ways to Get More Podcast Reviews” FREE!

Almost there!


See what Apple Podcasts and other popular podcast apps search with the Podcast SEO Cheat Sheet!

This form collects information we will use to send you podcasting-related updates with tips, offers, and news. We will not share or sell your personal information. You can unsubscribe at any time.

Almost there!


Before you go! Don’t miss this FREE checklist, “20 things you should do before recording every podcast episode”!

This form collects information we will use to send you podcasting-related updates with tips, offers, and news. We will not share or sell your personal information. You can unsubscribe at any time.

Almost there!