Should your podcast or blog have its own Twitter account? – TAP092

When you know how to use Twitter to promote your podcast or blog, you can open a new world of community, fresh ideas, and interactivity.

But does your podcast need its own Twitter account, or should you tweet podcast stuff from your personal or professional account?

Learn when you should or shouldn’t have a Twitter account for your blogging or podcasting brand.

DON’T have a separate Twitter account when:

  • you’ll use it as a personal account
  • you’ll post all the same stuff across accounts anyway
  • you have infrequent or no relevant content
  • you already built an audience with your own account

DO have a separate Twitter account when:

  • your blog/podcast has multiple contributors
  • you create a lot of content
  • the industry produces a lot of news
  • you want to build a niche following
  • you need separate branding

Tips for managing multiple Twitter accounts

  • Make a “branding-neutral” account for yourself
  • Define the new account’s branding and stick to it
  • Rarely tweet the same stuff
  • Crosspromote your content and Twitter account(s) occasionally
  • Use multi-account Twitter tools

Podcasting poll: do you have a separate Twitter account for your blog or podcast?

[poll id=”10″]

Please retweet this from your relevant account!

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This post may contain links to products or services with which I have an affiliate relationship and may receive compensation from your actions through such links. However, I don't let that corrupt my perspective and I don't recommend only affiliates.

About the Author
As an award-winning podcaster, Daniel J. Lewis gives you the guts and teaches you the tools to launch and improve your own podcasts for sharing your passions and finding success. Daniel creates resources for podcasters, such as the SEO for Podcasters and Zoom H6 for Podcasters courses, the Social Subscribe & Follow Icons plugin for WordPress, the My Podcast Reviews global-review aggregator, and the Podcasters' Society membership for podcasters. As a recognized authority and influencer in the podcasting industry, Daniel speaks on podcasting and hosts his own podcast about how to podcast. Daniel's other podcasts, a clean-comedy podcast, and the #1 unofficial podcast for ABC's hit drama Once Upon a Time, have also been nominated for multiple awards. Daniel and his wife, Jenny, live near Cincinnati with their son, "Noodle Boy."

8 comments on Should your podcast or blog have its own Twitter account? – TAP092

  1. This looks like another must listen from the show notes Daniel. I alway feel that contacting a ‘brand’ is less personal than directly tweeting a person but have to admit I run a personal Twitter account and maintain another one for my business.

    1. Yeah, it’s really what you want the brand or personality to be. @theRamenNoodle is me and I don’t tweet stuff about Once Upon a Time—that’s what @ONCEpodcast is for.

      But then again, the “me” of @theRamenNoodle is podcasting, web design, comedy, and social media.

  2. I use a separate Twitter account for my podcasts. I have it linked up with IFTTT (if this then that) to post a “New Episode Posted – {stuff}” to the Twitter account when there’s new stuff in the feed. I also post with it when we’re broadcasting live, and then with my actual person accounts (and guests present during that episodes), that is retweeted.

    1. Have you listened to my tips for using Twitter to promote your podcast? If not, check it out and you may want to come up with a more compelling title than “New Episode Posted – … .”

      You’ll see me do that with The Audacity to Podcast. But here, I try to write very compelling titles, so they also tweet well. But sometimes, I also describe the content instead of merely giving the title.

      For example, “New Episode Posted – Interview with Stever Robbins” doesn’t really push you to do anything or pull you in. But “Productivity tips for podcasters, with Stever Robbins” is more interesting, informative, and compelling.

  3. sabrinafaire says:

    First off, I found your podcast because I’m going to be starting my own and this site has been very helpful. Second, this particiular episode was very helpful to me. I have a personal Twitter account that I’ve neglected and occasionally post to. I started a blog and post to that regularly because I wanted to engage my followers. Lately I’ve been thinking I should just merge the two because really the blog one I post semi-personal stuff on it (though never breakfast or photos b/c that is what Facebook is for! LOL). So this has really helped me make a decision.

    1. Welcome, Sabrina! I’m glad that this has helped you!

  4. Keeper Dan says:

    I set up a separate Twitter for my show, and shared the Buffer login with my co-hosts. That will allow any of us to easily post to the account.

    On a side note… What plugin do you use for your poll? I like how it’s on the side bar.

    1. I went ahead and paid for Buffer because I and two of my cohosts already use it personally, so having teammates makes it much easier. Then we don’t have to log out and back in all the time.

      I’m simply using WP-Polls for the polls. I haven’t styled it yet, but it does all right.

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