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You are here: Home / Blog / There Is No #1 in iTunes Podcasts “New and Noteworthy”

There Is No #1 in iTunes Podcasts “New and Noteworthy”

March 18, 2016 by Daniel J. Lewis in Blog • 23 Comments

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iTunes New and Noteworthy 3-18-2016

Anyone who tells you about being #1 in iTunes “New and Noteworthy” is wrong. There's no such thing as #1 because “New and Noteworthy” is not a ranking system.

'New and Noteworthy' is NOT a podcast ranking system. There is no true #1.Click To Tweet

Look at “New and Noteworthy” at almost any time and you'll see highly popular podcasts visually below less popular podcasts.

You'll also see that ratings and reviews don't matter in that context. At this time, the “#1 New and Noteworthy” podcast (Significant Digits) has only 7 USA ratings, only 2 episodes, and a massive more-than-30-day gap between those 2 episodes. But the “#11” podcast (Alice Isn't Dead) has only 2 episodes, 215 USA ratings, and it's being featured by iTunes in the top big banners in the podcasts front page.

If “New and Noteworthy” was a ranking system, Alice Isn't Dead (from Night Vale Presents) would probably be a true #1 or vying for that top position with the other new podcasts from major networks NPR, MLB.com, ABC News, and PodcastOne.

There's absolutely nothing about Significant Digits that makes it #1. It breaks nearly every so-called “fact” proclaimed by marketeers.

So how did such an “insignificant” podcast (pun intended) get placed so prominently in the “New and Noteworthy” list? Because the iTunes Podcasts team saw something about this new podcast that they considered noteworthy.

Please, stop obsessing over bad advice from marketeers who don't know what they're talking about or they're passing on misinformation without validating it themselves. Examine the facts and you'll see other things that contributed to their success (such as great content, presentation, production, and promotion; or influence over a large, loyal following).

“New and Noteworthy” is a reward, not a goal. It is not the key to your podcast's success.

'New and Noteworthy' is a reward, not a goal. It is not the key to your podcast's success.Click To Tweet

Market your podcast as if Apple will do nothing for you and you'll get better results.

Market your podcast as if @iTunesPodcasts will do nothing for you and you'll get better results.Click To Tweet

You are the key to your podcast's success. You don't need to wait on anyone else's permission or feature to succeed.

YOU are the key to your podcast's success. Click To Tweet
You don't need to wait on anyone else's permission or feature to succeed with your podcast.Click To Tweet

(I'm not targeting anyone specifically, and I won't publicly call out those who are giving this bad advice.)

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About Daniel J. Lewis

As an award-winning podcaster, Daniel J. Lewis gives you the guts and teaches you the tools to launch and improve your own podcasts for sharing your passions and finding success. Daniel creates resources for podcasters, such as the SEO for Podcasters training, the My Podcast Reviews global-review aggregator, and the Podcasters' Society membership for podcasters. As a recognized authority and influencer in the podcasting industry, Daniel speaks on podcasting and hosts his own podcasts covering how to podcast, clean-comedy, and the #1 unofficial podcast for ABC's hit drama Once Upon a Time, all under the umbrella of Noodle Mix Network and having received nearly 20 award nominations. Daniel and his wife, Jenny, live near Cincinnati with their newborn son, "Noodle Baby."

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