If you’re focusing on only podcasting, you could be missing huge potential to grow your audience! My guest Ms. Ileane from BasicBlogTips.com will inspire you to add blogging to your podcast strategy.
4 reasons podcasters should blog
A blog gives more opportunity for being found by search engines. Text can be indexed by Google and other search engines, but audio isn’t popularly indexed yet.
iTunes is also a search engine, but it’s very hard to be discovered unless you’re in the top.
Blog posts can also contain more keywords than a podcast episode’s title.
2. Easy consumption
Website visitors can scan written content and understand your message far faster than listening to a podcast episode.
3. Massive blog-reading audience
Podcast listenership is growing, but far more blogs are being read than podcasts are being heard or watched. Writing blog posts allows you to reach a broader audience.
4. More opportunities to make money from your podcast
Writing blog posts between your podcast episodes give you more impressions for promoting affiliate links through quality reviews, sharing what you use, or mentioning relevant deals and sales.
You can later refer back to these product-related posts on your site and continue promoting quality information with profitable benefits.
Should your content go in the blog or the podcast?
As much as you can, try to share your message in every media possible. Some material will be a better fit for a certain format (such as video, blog post, or audio).
If you publish podcast episodes on a consistent schedule, but you have time-sensitive news, this is optimal content for writing a blog post.
Do transcriptions help podcasting?
Transcriptions can provide a way for others to read your podcast content instead of listening. This makes it easier for search engines to find your content.
If your episode shownotes are simple summaries with bullet points, you’re missing the opportunity to provide high-quality content. A transcription can help you get there, but it may not be your best option.
Sometimes, you may want to point more information in your blog post than you can share in your podcast episode.
If you have long podcast episodes, then transcriptions are probably not a good idea because that’s a lot of content for a blog post.
If your podcast contents irrelevant content, then your transcriptions should omit these. You can leave in your personality, but you don’t want to burden your readers with “fluff” before they find the content. Remember that your written words will help your post rank better in search engines. Do you really want to rank for the “fluff” or for the actual content of your post?
How to get started blogging if you already podcast
You are probably already searching for and consuming content (if you’re not, you should be!). This content can inspire you to write your own perspective, reshare the information with your audience, and alert you to topics for writing.
Scoop.it or Google+ are great places to find content.
Make it easy for your audience to send you feedback, and then consider responding to the feedback in individual blog posts. Even if you usually respond directly via email, you can repurpose your email reply as a blog post.
Ms. Ileane really likes using SpeakPipe for vetting feedback.
Direct feedback options are often more welcoming to commenters because they won’t feel their message will be publicly visible.
Just make sure you have the sender’s permission to share their feedback. You can either ask this in your correspondence, or have it as an option on your feedback form or stated terms.
Invite guest authors
When you’re not interested or available to write your own blog posts, you could pull in some trusted members of your audience who share your same passions. Ms. Ileane has huge success with this on Basic Blog Tips.
Don’t worry about the length
You don’t have to write long blog posts. 200 words is easy and an ideal length.
Relax if you’re not a writer
If you can talk, you can write. It doesn’t have to be perfect. Have a friend proofread your posts.
Don’t try to be perfect or else you’ll never start.
Connect with Ms. Ileane
Ms. Ileane is an avid blogger, and I know you’ll love what she writes.
- Sign up for Ms. Ileane’s email list
- Follow @Ileane on Twitter
- Read Ms. Ileane’s personal blog
- Watch Ms. Ileane on YouTube
- Subscribe to Ms. Ileane’s podcast
- Get basic blog tips and basic podcasting tips
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