Should I promote affiliates in my podcast while also asking for donations?

… could I run affiliate ads … in my podcast … and still ask the listeners in the beginning for contributions?

—Dennis

Yes, but this could be tricky to do well. It really depends on how you promote the affiliate. If you make the affiliate sound like an ad, some listeners will question why they need to donate if you already have an “advertiser.”

Listeners may also hope to stop hearing ads if they donate.

But if you include your affiliates in relevant contexts, they won't sound like ads to your audience, and thus gives you more freedom to ask for audience support.

 

About the Author
As an award-winning podcaster, Daniel J. Lewis gives you the guts and teaches you the tools to launch and improve your own podcasts for sharing your passions and finding success. Daniel creates resources for podcasters, such as the SEO for Podcasters and Zoom H6 for Podcasters courses, the Social Subscribe & Follow Icons plugin for WordPress, the My Podcast Reviews global-review aggregator, and the Podcasters' Society membership for podcasters. As a recognized authority and influencer in the podcasting industry, Daniel speaks on podcasting and hosts his own podcast about how to podcast. Daniel's other podcasts, a clean-comedy podcast, and the #1 unofficial podcast for ABC's hit drama Once Upon a Time, have also been nominated for multiple awards. Daniel and his son live near Cincinnati.

2 comments on “Should I promote affiliates in my podcast while also asking for donations?

  1. Many shows will take opportunities — perhaps not every episode, but occasionally — to describe the multiple ways to support the show. This could include purchasing from affiliates, visiting sponsor/advertising pages, donating money, and even spreading the word on social (which is free). Collected as part of a portfolio, I think both should be fine.

    1. Yes, that’s doable, but that can also start to take so much time that people get overwhelmed by the number of options, skip it, or ignore it.

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