Christmas, New Year's Day, and many more holidays affect people differently. Learn whether you should keep podcasting or take a break during a holiday.

I cover this more thoroughly in a members-only webinar I did for Podcasters' Society, “How to Prepare Your Podcast for Breaks.” That's one of many resources to help you improve your podcast, available exclusively in Podcasters' Society. Click here to join and get immediate access to community, training, and support!

1. Know your audience

Geography

What holidays affect your audience? The easiest way to know that would be to look at where your podcast is being downloaded.

  • Libsyn: Stats ➜ Show ➜ Geographic
  • Blubrry: Stats ➜ Geography ➜ World

Most likely, if the top country (by a large margin) isn't your own, you may need to consider whether your own holidays will matter to the majority of your audience.

For example, Memorial Day, President's Day, Independence Day, Labor Day, and Thanksgiving (in November) are nationally observed American holidays. Some of these may be known outside the USA (like Independence Day and Thanksgiving).

Regardless of how you let a holiday affect your podcast, I recommend always being inclusive to those who may not know the holiday. Instead of being vague and saying, “the holiday,” be specific (for example, “It's Independence Day in America this week, …”).

Immediacy

It's also good to know the timelessness or “long tail” of your podcast episodes. Most podcasts will get the majority of their downloads in the first 72 hours. (Edison Research reports that 73% of podsumers play an episode within 48 hours of access.) If your podcast has this same “immediate” consumption pattern, then timely events and holidays may have a greater effect on your audience. But if your podcast has significant downloads continuing after the episode's first week, then timely events may not be as relevant to your audience.

Lifestyles

If you know your audience is affected by the same holidays as you, and they consume your podcast quickly, you should also think about the prominent lifestyle of your audience and how your podcast might fit into that.

Consider Christmas and New Year's Day (which seem to be the most prominent international holidays). This is about a week or more that your audience's daily routines are significantly different. They may take time off work and thus may not be commuting. They may spend more time with family and friends and thus less time alone. They may spend more time with new “toys” and thus less time with established habits. And they may spend more time traveling to visit loved ones, but such traveling may be with others instead of alone.

With this in mind, how does your podcast fit into the lifestyle of your audience? If your podcast is business-focused, then it may not be relevant or even desired around the holidays. If your podcast is entertainment-focused, it could be a way for your audience to escape holiday stress. And if your podcast is focused on something more relevant to the holidays (like family, health, and such), then your audience may need your podcast at that time.

2. Know yourself

Be realistic. How plausible is it for you to continue your podcast around a holiday? This significantly depends on your workflow and episode backlog.

If you all your podcasting steps (planning, preparing, presenting, producing, publishing, and promoting) are within close proximity, then you may have very little margin for holidays.

If your podcasting steps are more spread out, either through batching or through being several episodes ahead, then you have a lot more margin for holidays.

What is actually doable for you? If you decide to podcast through the holiday, remember that value isn't measured in time. So your holiday episode doesn't have to be as time-consuming as your others, but it should still be as valuable.

If you think it will be too stressful to podcast through the holiday, then don't feel bad for taking a break!

3. Plan ahead

Look at a calendar to see what holidays (or other events) might affect your podcasting schedule. When you know what's coming up, you can plan accordingly.

For example, if you plan to take the entire month of December off but you want your podcast to continue, you can prerecord episodes weeks in advance.

Or if you decide to not release episodes during that time, you can plan other ways to maintain a connection with your audience.

4. Think long-term

How will your decision today matter six months or a year from now? If your podcast is new, then taking a break in the beginning could certain slow your growth. If your podcast is established, a holiday break may not have a negative effect.

Also consider how your decision will affect your podcast relative to your “competition.” What if you podcast when they're taking a break? Or what if you're taking a break while they're continuing to podcast?

This also means that announcements or apologies about breaks won't matter once the break is past.

Which is right for you?

I don't think there's a definite right or wrong answer on this issue. It really depends on you, your podcast, and your audience. Some podcasts should probably continue through holidays, others should probably take a break.

Consider these few things and make the decision you think is right for you. And remember that there may always be someone who will disagree and complain.

For more information on this, including practical steps to prepare your podcast for breaks, join Podcasters' Society and check out our library of webinars, tutorials, and the amazing support of a mature community of podcasters!

Thank you for the podcast reviews!

  • Ed Plumacher (AKA VI-EJP), host of iAccessVO, wrote in iTunes USA, “Informative and timely road map. Thank you for helping to shorten the learning curve for the launch of our podcast, iAccessVO. 29 episodes and one year later, we still find your podcast to be a valuable resource. Thank you for sharing such great information.”

Your reviews encourage me and they help other people find the podcast. If you appreciate the podcasting information I share, please write your own review on Apple Podcasts, Podchaser or Stitcher!

Use My Podcast Reviews to get your own podcast reviews automatically checked daily and learn how to grow your audience with reviews!

Announcements

Need personalized podcasting help?

I no longer offer one-on-one consulting outside of Podcasters' Society, but request a consultant here and I'll connect you with someone I trust to help you launch or improve your podcast.

Ask your questions or share your feedback

  • Comment on the shownotes
  • Leave a voicemail at (903) 231-2221
  • Email feedback@TheAudacitytoPodcast.com (audio files welcome)

Connect with me

Disclosure

This post may contain links to products or services with which I have an affiliate relationship and may receive compensation from your actions through such links. However, I don't let that corrupt my perspective and I don't recommend only affiliates.

About the Author
As an award-winning podcaster, Daniel J. Lewis gives you the guts and teaches you the tools to launch and improve your own podcasts for sharing your passions and finding success. Daniel creates resources for podcasters, such as the SEO for Podcasters and Zoom H6 for Podcasters courses, the Social Subscribe & Follow Icons plugin for WordPress, the My Podcast Reviews global-review aggregator, and the Podcasters' Society membership for podcasters. As a recognized authority and influencer in the podcasting industry, Daniel speaks on podcasting and hosts his own podcast about how to podcast. Daniel's other podcasts, a clean-comedy podcast, and the #1 unofficial podcast for ABC's hit drama Once Upon a Time, have also been nominated for multiple awards. Daniel and his son live near Cincinnati.
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments
0
Would love your thoughts, please comment.x
()
x
50%
5/5

Enter your name and email address below to learn “7 Ways to Get More Podcast Reviews” FREE!

Almost there!

50%

See what Apple Podcasts and other popular podcast apps search with the Podcast SEO Cheat Sheet!

This form collects information we will use to send you podcasting-related updates with tips, offers, and news. We will not share or sell your personal information. You can unsubscribe at any time.

Almost there!

50%

Before you go! Don’t miss this FREE checklist, “20 things you should do before recording every podcast episode”!

This form collects information we will use to send you podcasting-related updates with tips, offers, and news. We will not share or sell your personal information. You can unsubscribe at any time.

Almost there!