How to Setup and Use Feedburner for Blogging or Podcasting

Feedburner logo (horizontal)

Feedburner provides useful subscription stats and powerful overrides that any blogger or podcaster can use. Learn how to setup Feedburner with your WordPress website for your blog or podcast.

Before you begin

  • Have a website with a working RSS feed
  • Have a Google account

1. Pick your feed

If you want your whole-site feed from WordPress, and you have permalinks enabled, then your RSS feed will probably be I don't suggest giving this to podcast directories. If you do, then your blog posts will push your podcast episodes out of the limited number of items your feed can hold (set in WordPress admin > Settings > Reading).

There are two ways to get a podcast-only feed.

  1. Place all your podcast episodes in a special category (“Podcast”), then add “feed/” to that category's URL. This would most likely look like
  2. Use Blubrry PowerPress to generate a podcast-only feed (PowerPress > Settings > Feeds), which will most likely be

I do recommend having separate RSS feeds: one for everything and one for just podcast episodes.

2. Login to Feedburner

Feedburner: login

Visit Feedburner and login with your Google account.

3. “Burn a feed”

Feedburner setup: burn your feed

  1. Once logged in, paste your original feed (chosen in step 1) into “Burn a feed right this instant.” Then click Next.
  2. If there's an error, it will warn you and you'll need to make sure you entered a real feed address.
  3. Next, you'll choose your URL for the feed, so it would look like

4. Setup SmartCast for podcasting

Feedburner: SmartCast

Feedburner's SmartCast options are great for turning a regular RSS feed into an iTunes-friendly podcast feed. However, everything in Feedburner's SmartCast page is also in Blubrry PowerPress's iTunes page (WordPress admin > PowerPress > Settings > iTunes). Chose whether you want to use iTunes or Blubrry to power this information.

Whatever you decide, follow a few guidelines for these iTunes-only fields.

  • List your podcast in multiple categories. Do not list your podcast under “podcasting” unless you're a podcast about podcasting. Every category you see is already under Podcasts in iTunes. So just because yours is a podcast does not mean it goes under “podcasting.”
  • Podcast image should be 600×600 (even though Feedburner recommends 300×300). This is separate from your RSS image if you enter something different here.
  • The summary/description is what people read about your podcast in the iTunes podcast directory.
  • Keywords help people find you. Enter words that describe the overall themes of your whole show, not just individual episodes.
  • “Explicit” options. PowerPress explains this better than Feedburner. Originally, the “Clean” tag was supposed to mean explicit content that was cleaned. Feedburner still references it like this. However, people interpret the “Clean” tag to mean there wasn't anything “dirty” at all. If yours is a clean podcast, then use “Clean,” even if it means picking Feedburner's “Yes – cleaned.” If yours is an explicit podcast, then choose that tag appropriately. But if you're not curse-free but also not explicit (think of most TWiT podcasts), then leave it as “No” to display nothing.

5. Enable stats

Feedburner setup: stats

Yes, use Feedburner for stats! But you have to understand that it's only a daily report of how many people (or programs) checked your RSS feed on that day.

Learn more about podcasting stats in episode 8.

6. Optimize with extra options

Feedburner: optimize

Now that we're done with the walkthrough setup, click the Optimize tab. We're only concerned with a few options.

  • SmartCast for configuring your feed for iTunes. PowerPress also does this. Only applies to podcasters.
  • FeedFlare gives RSS-readers some extra links at the end of each item, such as email, StumbleUpon, Delicious, and more. Only applies to bloggers.
  • Feed Image Burner if you want to override the default RSS image. This image should be 144 x 144 pixels.
  • Title/Description Burner will override your feed title. Use this when you want to get rid of “How to Be Awesome Podcast | My Totally Awesome Website” and make it simply “How to Be Awesome.” Also override your description here.

7. Publicize with extra options

Feedburner: publicize

After you've optimized, now it's time for the publishing options. Again, we only need certain options (and not necessarily all of the following).

  • Email subscriptions gives you HTML code to paste on your site for visitor to subscribe to your RSS feed via email. This is very handy for people who don't know what RSS is.
  • PingShot will tell certain websites that you have updated content.
  • Socialize can tweet whenever you have new content in your RSS feed, just like TwitterFeed.
  • Chicklet Chooser—please don't. This isn't the '90s.
  • Awareness API—handy for a lot of tools to communicate with your Feedburner account. For example, a WordPress plugin to display your latest subscription numbers in your WordPress dashboard.
  • Creative Commons is handy for bloggers to automatically remind readers that content is released under a Creative Commons license. Only applies to bloggers.
  • Password Protector lets you lock your feed with a single username and password. This is not your options for a premium podcast.

8. Monetize with Google Ads

If you use Google AdSense on your website, you can earn extra money by enabling it in your RSS feed, too! Only applies to bloggers.

9. “Toubleshootize”

If you're having trouble with your feed and things don't seem to be updating, try one of the two tools that Feedburner gives you.

  • Ping—checks for new content.
  • Resync—clears all cached content and grabs it all over again from the original feed.

10. Use your new feed in WordPress

TentBlogger RSS Redirect

Now that you have your site's feed going into Feedburner, you need to redirect your site's current and future subscribes to your Feedburner address. You can do this with one of several WordPress options.

Whatever method you choose or already have in place, you most likely just have to enable redirection and paste your Feedburner address into a field. This will then redirect all requests for your RSS feed to your Feedburner feed.

Use your Feedburner address everywhere

It does you no good to put your blog or podcast in Feedburner and not use it. Make sure you have the redirection working, and then use your Feedburner address everywhere!

  • If it's a directory about blogs, or in any way that people will read your RSS updates, use your all-site main feed.
  • If it's a podcast directory where only podcast episodes show and blog posts are hidden, use your podcast-only feed.

Understanding Feedburner stats

Feedburner stats are often criticized. Don't look at Feedburner for your download stats, but do use it for subscriber stats.

Imagine you have a podcast episode that gets downloaded 10,000 times in one day. Depending on your media host (or podcast stats system), you may not be able to tell whether those downloads came from subscriptions (“iTunes” in a list doesn't mean “iTunes subscribers”).

But imagine that you check your RSS feeds and see only 100 subscribers. This would indicate that you were featured somewhere and people downloaded an episode or maybe clicked play on your website, but they didn't convert to subscribers. Thus, they will not automatically receive your new episodes.

Learn more about podcasting stats in episode 8.

Check your feed for errors

Use to see if there are any errors in your feed that prevent it from being valid. If your feed isn't valid, iTunes won't accept it. Warnings are okay.

Need personalized podcasting help?

I no longer offer one-on-one consulting outside of Podcasters' Society, but request a consultant here and I'll connect you with someone I trust to help you launch or improve your podcast.

Ask your questions or share your feedback

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  • Leave a voicemail at (903) 231-2221
  • Email (audio files welcome)

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This post may contain links to products or services with which I have an affiliate relationship and may receive compensation from your actions through such links. However, I don't let that corrupt my perspective and I don't recommend only affiliates.

About the Author
As an award-winning podcaster, Daniel J. Lewis gives you the guts and teaches you the tools to launch and improve your own podcasts for sharing your passions and finding success. Daniel creates resources for podcasters, such as the SEO for Podcasters and Zoom H6 for Podcasters courses, the Social Subscribe & Follow Icons plugin for WordPress, the My Podcast Reviews global-review aggregator, and the Podcasters' Society membership for podcasters. As a recognized authority and influencer in the podcasting industry, Daniel speaks on podcasting and hosts his own podcast about how to podcast. Daniel's other podcasts, a clean-comedy podcast, and the #1 unofficial podcast for ABC's hit drama Once Upon a Time, have also been nominated for multiple awards. Daniel and his son live near Cincinnati.
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Kevin Mulryne
12 years ago

Awesome episode with more than a few key tips – brilliant! I've just tweaked my feedburner settings and installed FD Feedburner plug-in. Thanks so much! 🙂

12 years ago

Just a quick question – I use Genesis too and have set up the feedburner feed for my whole of site feed.

But my podcast is one category of my site… do I need to worry about setting up the Feedburner feed in WP?


[…] feed properly setup and validated (warnings are usually okay). I recommend four important things.Use Feedburner,Create a podcast-only RSS feed,Optimize your feed with your important podcast information in the […]

12 years ago

Daniel –
Im using Blogger, Feedburner, iTunes.  iTunes will only show the most recent 3 or 4 episodes.  How to I change the settings so that iTunes will show all the episodes?

João Vicente Edom Castelan

Im using Blogger, and i cant creat categories. My Blog contains text-only posts, and the podcast posts. I want the only for the podcasts (only sound). How can I do it on blogger?


[…] This is what you will use to convert your content into a Feed, which is simply a collection of content and data that is updated on a regular basis, which is exactly what you need for your podcast. Your listeners/viewers need to be updated of your podcasts content. For my podcast, I chose to “burn a feed” to Feedburner with my WordPress site. Daniel J. Lewis explains the process well in How to Setup and Use Feedburner for Blogging or Podcasting. […]


[…] – Daniel Lewis. I bookmarked this blog and referred back to it so many times – How to Setup and Use Feedburner for Blogging and Podcasting. There’s also a wealth of knowledge shared on this website, so worth bookmarking it […]

Chris Saunders
Chris Saunders
9 years ago

I installed the FD Feedburner plugin, but I’m not sure what to put in the “Redirect my feeds here” slot. I only “burned” my podcast only RSS feed, which is a category.

9 years ago

Yup, I already switched over to PowerPress fully after having made it through more of your podcast. I appreciate the answer, though, as I do have another podcast running on podbean right now, so this’ll be helpful for that.

8 years ago

I tried submitting my podcast (blogger+feedburner) to google ( and it’s giving me an error. Any ideas?

Podcast RSS feed must include a podcast title, an author and an email. Please update your RSS feed to continue.Missing Author

The podcast RSS feed must have an author in the or tag. Learn More.

8 years ago
Nisita Kirana Pratiwi
Nisita Kirana Pratiwi
8 years ago

Hey, if i press ‘NEXT’ to submit a feed it says ‘The URL does not appear to reference a valid XML file. We encountered the following problem: Error on line 945: The element type “meta” must be terminated by the matching end-tag “”.’ What should i do ?

A. Speaks
A. Speaks
8 years ago

Hi. I’m relatively new to podcasting and submitted my rss feed to Itunes prior to knowing about Feedburner. My Podcast is currently hosted on SoundCloud and there seems to be no easy way to redirect Itunes to Feedburner on SoundCloud’s end. Would you have any advice?


[…] Setting up Feedbuner […]

Amelia Willson
Amelia Willson
7 years ago

HI Daniel,

Thank you for explaining how to use Feedburner and save time publishing your podcast! We just blogged about getting a website to improve your podcast reach and linked to your post:


[…] Setting up Feedbuner […]


[…] Setting up Feedbuner […]

Stuart Oswald
5 years ago

Is there a way to use one feed for blogger posts and podcast episodes (that are separate blogger posts? A Feedburner feed that has can bebsubmitted and has all the episodes only. But when used with a reader (Feedly) has the blog posts and episodes. I know I might be asking too much.

Would love your thoughts, please comment.x

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