New Media Expo revolution

There were many great topics, podcasting gear, video equipment, and conversations at New Media Expo (NMX) and the National Association of Broadcasters (NAB) Show. Here are my biggest thoughts and takeaways.

Podcast Awards 2015

Let’s be objective and separate the Podcast Awards from the awards ceremony. I fully support the Podcast Awards and even believe in the power of the daily voting. Year after year, this method proves to make winners out of podcasters who may not have the largest audience, but they have the most engaged audience. The most notable winner in 2015 was Rob Cesternino’s Rob Has a Podcast beating Serial for the People’s Choice award! Rob has nowhere near the audience size that Serial does, but Rob’s audience is far more engaged because of Rob’s authentic personality and approachability.

I do believe the nomination and voting process should be improved, and we’ll probably see that before the awards in 2016.

Now, I’ll be honest about the awards ceremony. I expressed concern when the ceremony hosts were originally announced, but I was assured that they would keep it classy.

To mass disappointment, the hosts were not classy. I’ve heard different reasons why, including the true fact that the teleprompter wasn’t working and the hosts had to improvise. However, what resulted was an outright embarrassment that reflects badly on the hosts, the podcasters, New Media Expo, and even the leading sponsor. I’m just glad I warned my audience ahead of time that the live-streamed ceremony would probably not be family friendly.

The other aspects of the ceremony were great: design, production, and stage flow (aside from the hosts). Let’s just pretend misspelling “education” was a little joke for us!

This ceremony also felt less like a community event. Perhaps that’s a consequence of rising status. The only sponsors who were recognized were the top sponsors: PodcastOne and whatever ads they awkwardly inserted. None of the podcast sponsors were even thanked during the ceremony.

Despite all these downsides, there is one certain thing: next year will be different.

Also consider the new Academy of Podcasters awards that will be held at Podcast Movement. Use promo code “NOODLE” to save 10% on your admission to Podcast Movement.

new-media-show-logo

New Media Expo (NMX) 2015

This is the first year that NMX was colocated with NAB Show. It had its oddities, due largely to this being the first year and the amount of time there was to plan. But I think that most of the social-media people came for NMX, not for NAB Show. I think that this new colocation (which will repeat in 2016) is probably the best thing that could happen for NMX, but I’m not sure it’s the best thing for the attendees.

Downsides at NMX 2015

First, the downsides. NMX was in a hotel next to the NAB Show in the Las Vegas Convention Center. The space was nice, but very spread out. This made it hard, at times, to network with fellow attendees. The “opening” keynote was on the second night in one room and the “closing” keynote was the night before the last day and in a different room.

Because of the colocation, there were many times that a crowd of people would pass through, but none of them were interested in NMX.

I’m a believer in staying at the event hotel, but NMX was held in the Westgate, which cost nearly $200 per night. The parties were held at SLS Hotel, which was about a block away. (Las Vegas blocks are very big.) Because of the high hotel cost, many people—including me—chose to stay at other NAB-official hotels for a fraction of the cost. Being this spread out meant fewer networking opportunities. There were several people I eagerly wanted to meet, but couldn’t find.

Most of the parties were, yet again, far too loud. The unnecessary music was blaring so loud that everyone had to yell to do any actual networking at the networking events. (Networking party tip: Keep the music quiet or off and host the party in a large, carpeted room or outside.) We were also forbidden from bringing in our own water and forced to pay $8 for a bottle of water! The sponsor only covered a single kind of alcoholic beverage, so we couldn’t use our drink tickets for just water or soda.

Positives at NMX 2015

I wasn’t able to attend many sessions this year, but I heard that they were great! My own session, “SEO for Podcasters” (an extremely concise, stripped-down version of my SEO for Podcasters video course), was packed!

The opening-night party was fabulous. We were outside around the pool at SLS Hotel. Being outdoors with that much space, it was easy to get away from the loud music and be able to actually network without yelling.

Pat Flynn, from Smart Passive Income, had the opening keynote. I don’t know if anyone could top his Back to the Future introduction! The other keynotes, by Joel Comm and by Norm Pattiz and Rob Cesternino, were also good—even with their controversies. These keynotes were far better than the previous disasters (remember the live TV show that didn’t use real tweets, or the person who literally threw money at the audience?).

This date for NMX worked a lot better than previous years. It wasn’t so close to Christmas to make taking extra time off from work difficult, and the weather was much easier for travel.

Having NMX colocated with the NAB Show was great for the exhibitors. I heard some NMX attendees mention walking the NAB Show floor and seeing cool stuff. That’s an opportunity many might not have otherwise had! It was also great to see a company like Telestream (makers of Wirecast and Screenflow) have a second booth in the NMX area. The NMX exhibitors also seemed to be far more relevant this year.

Some cool new things from NMX were Blubrry’s new SubscribeonAndroid.com; Clammr, which helps you to share highlights from audio podcasts; and the fun #OverheardatNMX.

Before this NMX, I was questioning this conference’s place among my other favorites: Social Media Marketing World (SMMW) and Podcast Movement (PM). Now, I think that being with the NAB Show helps NMX grow up a little more. It means exposing our messages and methods to a wider audience of traditional media professionals. Now, “new media” has an equal place next to “traditional media,” which can only help us get more attention and respect. I also think that NMX is now differentiates itself enough from SMMW and PM that it still has a place for professional and hobbyist content-creators.

The National Association of Broadcasters (NAB) Show 2015

I have attended the Consumer Electronics Show (CES) before with TechPodcasts Network. It is a massive expo with a wide range of products. I would often find very few things relevant to podcasters at CES. But at NAB, there’s a lot more for podcasters—either within our reach or to inspire us.

Downsides at NAB Show 2015

NAB Show was a bit overwhelming. I tried to find companies I could interview or build relationships with, so I spent a lot of time on the NAB Show floor, which meant missing a lot of NMX time.

NAB Show tailors more toward multimedia-content-creators, such as podcasters and “web TV” creators. I think there’s little relevance there to social-media marketing or blogging.

Positives at NAB Show 2015

There were many companies I got to talk to that I might not have otherwise had the opportunity. I attended a Sennheiser press conference and was given their new MicClip Digital lavalier microphone for iOS devices (review coming soon). I gave some product input that was well received by the team from Zoom (makes of the H5, H6, and other great recorders). I planted ideas with some audio-processing companies—TC Electronic, Neugen Audio, and iZotope—to make affordable solutions for podcasters. And I recorded many other video interviews or starting building relationships with companies that make great products podcasters can use. Make sure you watch Podcasting Video Tips on iTunes and YouTube for my videos from NAB Show!

Special thanks to Neil Kristianson for being my cameraman, Melvin Rivera for loaning me the Sennheiser MD46 and Zoom H5, and John Bukenas for editing my videos.

Conclusions

Congratulations to the Podcast Awards winners! But I wish the ceremony would have been more classy.

NMX is still a great conference to attend and 2016 will be even better.

NAB Show is now accessible for podcasters and it can be a lot of fun.

What did you think of the Podcast Awards, New Media Expo, or NAB Show in 2015?

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About the Author
As an award-winning podcaster, Daniel J. Lewis gives you the guts and teaches you the tools to launch and improve your own podcasts for sharing your passions and finding success. Daniel creates resources for podcasters, such as the SEO for Podcasters and Zoom H6 for Podcasters courses, the Social Subscribe & Follow Icons plugin for WordPress, the My Podcast Reviews global-review aggregator, and the Podcasters' Society membership for podcasters. As a recognized authority and influencer in the podcasting industry, Daniel speaks on podcasting and hosts his own podcast about how to podcast. Daniel's other podcasts, a clean-comedy podcast, and the #1 unofficial podcast for ABC's hit drama Once Upon a Time, have also been nominated for multiple awards. Daniel and his son live near Cincinnati.

13 comments on “Thoughts from Podcast Awards, NMX, and NAB Show 2015 – TAP218

  1. Dan Franks says:

    Thanks for the recap Daniel! I was only in Vegas for 30 hours, but this helps me round out some of the things I missed!

    1. You were one of those people I didn’t get to talk to much.

      I’m looking forward to PM15!

  2. Bummed I missed NMX this year, but appreciate the recap DJL. Helpful and informative as always! See you at Podcast Movement!

  3. Chris says:

    Wow, I just checked out the first 10 minutes of the Podcast Awards. That was so uncomfortable. Not only super crass, but just flat-out NOT funny at all. I think they were trying to capture the “edginess” that podcasting is known for, and forgot that, as you said, COMMUNITY is really what has made podcasting great! This isn’t the Emmy’s or the Oscars… it shouldn’t try to be.

    1. The ad spot was about the funniest thing from the hosts—until I realized it was a real ad.

  4. The whole ‘impressions’ thing reminds me of ‘clicks’ prior to the dot com bust. (I suppose in radio, that’s all you’ve got to go on, but clearly these folks don’t understand podcasting or other new-media.) Because I worked in tech through the ’90s, I had a few friends drag me along to investment type presentations where I heard all kinds of excitement over something that just didn’t make sense. I told my friends to run, run away! I wasn’t an Ad-guy, but just some common sense goes a long way.

    Regarding what I’ve at least heard about what happened at the awards, I guess that doesn’t surprise me too much. I also went… huh?… when I heard who would would be doing it. To say much more would lead me down a whole rabbit trail on cultural analysis far from the topic of podcasting… but I guess that’s precisely why I went, huh?

    1. Or how about website hits? 😛

  5. 2boomerbroads says:

    I was at NMX and have to agree with you about the crassness of the Podcast Awards. I don’t consider myself to be a prude at all but the hosts were using the most juvenile form of potty humor. It was embarrassing. I saw a little boy in the audience, he may have been Pat Flynn’s son, I’m not sure, but it was awkward. This was my first time at NMX and I enjoyed the entire experience. The sessions were very informative. There were a couple classes I could have missed but most were first rate.

    I found it difficult to eat at the event because the sessions were scheduled very tight. Because of NAB, the lines at the restaurants were long. I had an opportunity to meet with some women in my niche for lunch and ended up being late to your session. I was bummed because it was one of the sessions I most wanted to see.

    I also enjoyed the Web TV Awards. At first I wasn’t sure if I should go because I didn’t know anyone who was nominated, but now that I saw the show, I’m excited about web tv. It was very entertaining and well run. I’ve attended many awards shows in LA and the web tv awards was one of my favorites.

    I would have liked more opportunities to network, but as you said, everyone was spread out or the music was loud.

    Thanks for being such a valuable podcasting resource. We appreciate all that you do.

    1. Thanks! I was almost a little depressed after seeing how well the IAWTV awards were hosted compared to the Podcast Awards. But I’m confident next year will be much better for the Podcast Awards—in every aspect!

  6. Curtis Judd says:

    Thanks Daniel! I had never heard of NMX before you mentioned it a few months ago and your wrap-up here is super helpful. Also sorry we didn’t get to meet in person! Looking forward to your review of the Sennheiser lavalier. Is it the MKE2 Digital or ME2 Digital?

    1. Thanks, Curtis! I was going to dinner with Ray Ortega one of the evenings and he mentioned that you were at NAB for only a day, and I was bummed. But then I had an amazing milkshake and everything was okay again. 🙂

      Sennheiser originally gave me and the other invited press members the ClipMic Digital, which is the ME2 capsule. I had some initial concerns about its performance, and Sennheiser has been amazing with their support for an unreleased product. Right now, they have my unit for further testing, and they said they’ll ship me review units of the ClipMic Digital, MKE2 Digital, and their analog counterparts so I can do a thorough review.
      Next time you got to NAB Show, definitely register as press and keep an eye on the barrage of press releases you receive. There are some great gems, like Sennheiser.

      1. Curtis Judd says:

        LOL! I’m so glad the milkshake made things right! Wish I could have joined you guys for that!

        Awesome! Can’t wait to hear your impressions on each of those. After your tweet, I went back to the Sennheiser booth the next day and did a little testing with the two. The MKE 2 Digital sounded really nice and the Clip Mic sounded a little too harsh with my voice – lots of sibilance. It might be better suited to placement under the shirt.

        Looking forward to your review!

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